Founder Lessons

Stories and takeaways from the people who’ve been there.

The Problem of Aging Isn’t Boredom, It’s Purpose
Jane Nam Jane Nam

The Problem of Aging Isn’t Boredom, It’s Purpose

Older adults don’t need more things to do — they need a reason to do them. As retirement removes the external anchors that once structured daily life, many AgeTech products mistakenly solve for boredom instead of purpose. This article explores the “purpose gap” in aging and why structure, micro-obligations, and intent matter more than endless content.

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“There’s No Single Archetype of Aging”: Why Building Tech for Older Adults Is Harder — and More Important — Than Ever
Jane Nam Jane Nam

“There’s No Single Archetype of Aging”: Why Building Tech for Older Adults Is Harder — and More Important — Than Ever

“There’s no single archetype of aging,” says Peter Elbaor, Founder & CEO of Ayla AI. In this conversation, he shares why building technology for older adults is uniquely challenging — and why those challenges make the work more meaningful. From designing around real human behaviors to navigating a complex ecosystem of stakeholders, Elbaor reveals what it takes to build AgeTech that truly empowers people to age with dignity and independence.

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