Trusted insights at the intersection of tech & aging
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“It’s a Nice Product… I’m Not Ever Going to Wear It”: A Founder’s Case Study in Designing for Older Adults
For an older adult, putting on a medical pendant is an admission of frailty. “If anyone has dealt with seniors before, they know it is almost impossible…
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Bootstrapping in AgeTech: Dov Sugarman on What Investors Really Want (and Why He Didn’t Start in Senior Living)
“Investors have moved further downstream,” explains Sugarman. “Seed investors are expecting revenue at this point.”

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Three USC Students Are Building an AgeTech Startup — Between Classes, Build Sprints, and Homework
Three University of Southern California students are proving that innovation in AgeTech doesn’t have to wait until after graduation. As co-founders of Nara…

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‘I Can Show Her the Steps, But She Forgets Them Easily’: The Biggest AgeTech Opportunities in Caregiving
When Huyen Win’s mother suffered a stroke at just 42, everyday tools suddenly became obstacles. Zelle, iPads, even simple apps…

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What AgeTech Startups Need to Know Before Pitching Senior Living Operators
If you’re an AgeTech founder eyeing senior living as your first big partnership, you’re not alone. For many startups, these communities seem…

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“There’s No Single Archetype of Aging”: Why Building Tech for Older Adults Is Harder
“You’re not building for one population — there's no single archetype of user.” That’s how Peter Elbaor…

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Pillars of AgeTech
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Safety & Security
Fall prevention, emergency response systems, data privacy, cybersecurity, and digital safety for older adults.
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Memory & Brain Health
Dementia prevention, cognitive training, memory apps, and tech for early detectionn of cognitive decline.
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Caregiver Resources
Tools, apps, support systems, guides for caregivers, medication management, and navigating senior care.
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Health & Longevity
Nutrition, fitness, sleep, supplements, and innovations that support longer, healthier lives.
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Home Tech & Accessibility
Smart home devices, remote monitoring, mobility aids, and home modifications that promote independence.
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Social Connection & Engagement
Platforms and programs that reduce loneliness, foster connection, and help older adults stay socially and emotionally engaged through technology.